CSR and institutions

A good day working on the issue of how institutions influence CSR practices. If the responsible company behaves in ways that meets or even exceeds our ethical expectations, where then do these expectations come from? Are they based on a view of the company as something essentially private, but which voluntarily reaches out to stakeholders based on various relational or instrumental motives? Or is our expectation based on a more public view of the company as a political creation, sharing societal responsibilities in exchange for its right to limited liability?  Dirk Matten nicely explained this (citing Habermas) in terms of a difference between feudal benevolence or entitlements based on citizenship.